Expanding on that Cisco example for a minute....
How would Cisco implement 7710bis and API?
It would make sense for Cisco to implement the API server directly into their WLAN controller... In that case, it probably could use the same URL for the API server for all subscribers (and be in a position to uniquely identify the session and lookup internally its state). [As I've argued before, the NAS/WLC is the *right* place for capport notification - or API - mechanism because it is the ultimate source of truth for the state of the session -- it is, after all, the one doing the enforcement].
However, who would own the API SSL cert? Often times, the "hotspot services company" isn't the owner of the WLAN Controller. Ideally, the venue is buying their own certs and installing them in their own gear.. but, is that what will happen in practice? I could also imagine that hotspot services companies will see the API an extension of their service and want to control it... so, my question is, how will vendors implement this?