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Back when they went metric on liquor, it would have been natural to make 
a 2 liter bottle to replace the old half gallon.  But no, they decided 
to make it a 1.75 liter bottle (59+ oz) and charge the same as the old 
half gallon, thus pushing a 10% increase without doing a thing.  Same 
for quarts, they went with the 750 ml instead of the more logical 1 
liter bottle.  Eventually many companies came out with a liter bottle at 
an inflated price.  Liquor companies loved metrication.

On 01/26/2016 01:21 PM, Lightner, Jeff wrote:
> With their liters not only is it not cheaper it is quite a bit more 
> expensive.   I?ve often wondered why the oil companies in America 
> haven?t gotten together to try to force liters on us so they can start 
> incrementing the price without a noticing.