[ale] OT: internet marketing

[meggolding at yahoo.com (Megan Golding)]

--- John Wells <jb at sourceillustrated.com> wrote:
> Are there any books out there on internet marketing that actually
> deserve to be respected (i.e., non-sleazy)?  I'm interested in 
> actually learning techniques and concepts, not learning about the 
> latest snake oil or spam methods...

_Permission Based Email Marketing That Works_ by Kim MacPherson is 
well-respected in the genre.

Virtually anything by Seth Godin is treated like the holy grail.
Check out _Unleashing the Idea Virus_, _The Big Red Fez_, and
_Permission Marketing_.

Very much worth your time is _Green Banana Papers_ by Chris Coleman.

Regards,
Meg


=====
Meg Golding    |    Life with Rachel: one mom's journey http://www.kalamitykat.com/meg

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